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All Journal Interaksi : Jurnal Ilmu Komunikasi KOMUNITAS: INTERNATIONAL JOURNAL OF INDONESIAN SOCIETY AND CULTURE Walisongo: Jurnal Penelitian Sosial Keagamaan JSW (Jurnal Sosiologi Walisongo) Wahana Akademika: Jurnal Studi Islam dan Sosial
Madrah, Muna Yastuti
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Arts Humanities Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Interaksi : Jurnal Ilmu Komunikasi

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NETIZEN DALAM KAMPANYE PILPRES RI 2014 Madrah, Muna Yastuti; Mubarok, Mubarok
Interaksi: Jurnal Ilmu Komunikasi Vol 7, No 1 (2018): Juni 2018
Publisher : Master of Communication Science Program, Faculty of Social and Political Science, Diponego

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1392.973 KB) | DOI: 10.14710/interaksi.7.1.16-25

Abstract

The efforts to involve netizens in disseminating information about the candidates of president and vice president became a significant campaign strategy in the Indonesian’s president election 2014, especially for the beginners and middle-class voters. It is to confirm that the country with experienced a long period of authoritarianism tends to begin the political consciousness by rising awareness in which the community has turned into an active community and full of ideals. The middle class is the appropriate target for political campaign in social media, because of their highly movement in the cyber space. The other reason the new voter (beginners) are also targeted in the social media campaign during the Indonesia’s president election because their frequent access to social media. By using thick description of qualitative methods, the study illustrates how Indonesians netizens play a role in political communication strategy in social media during the campaign period. The future of Indonesia democracy should consider the role of netizens in order to develop ideal political communication strategy.   
Co-Authors Agus Irfan, Agus Ahmad Mujib, Ahmad Diana Dewi Sartika, Diana Dewi Makhsun, Toha Mubarok Mubarok Nailil Muna Suharko Suharko, Suharko Tali Tulab, Tali